The BBM Social Platform (BBMSP) provides APIs that allow you to access the social features and functionality of BlackBerry Messenger from within your app. For example, you can:
Invite BBM contacts to download your app by accessing a user's BBM contact list.
Update a user's or a contact's BBM personal message, status, and avatar.
Add a customizable application box to a user's BBM profile to broadcast achievements or provide updates.
The BBM Social Platform library provides an interface to BBM features such as:
BBM user profile
Contact list
Download invitations
Application profile box